How do B2B case studies educate and influence B2B buyers to help close sales?

B2B case studies are essentially 10 to 15-paragraph peer reviews or customer testimonials that are all about how your products/services solved these customers’ pain points and challenges. Prospects believe what your customers say about your company, products and services in B2B case studies because they’re written like magazine articles. Use professional writers with journalism experience to conduct the interviews and write the case study text and they will tell a credible, real-life story using every-day language.

Demand Gen’s 2018 survey asked B2B buyers to rate the criteria they use to evaluate solution providers:

Very important/important:

solving pain points, features/functionality, deployment time/ease of use, pricing (71 – 77%)
peer reviews, experience, knowledge of their company, insights into their problems (62 – 65%)
case studies on vendors’ websites (62%)

That’s exactly what good B2B case studies do!

Your prospects want to read your B2B case studies so call (416-465-7466) or email me (kara@bizwrite.ca) today and use my editorial expertise and journalism experience to develop your B2B case studies today.

Your sales reps and marketing collateral (i.e. websites and newsletters) need B2B case studies to close sales!

Work with Kara

B2B case studies are essentially peer reviews.

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Joan D. Miller
Marketing consultant for private equity, financial services, and professional services firms
December 13, 2021, Joan D. was a client of Kara’s

First and foremost, Kara is a delight to work with and truly understands what you want to get across in your case study. If you are working with a difficult internal client, so much the better. Kara is very professional — she gets the job done. And very well, I should add! She presents case studies in a compelling way. Joan Miller, formerly of RHR International

Rick Dunne
Specialized in helping plastics processors improve production efficiency & profitability through industry specific ERP
September 26, 2014, Rick was a client of Kara’s

We needed great content and wanted to showcase our company’s success through customers’ own experience and quantifiable benefits they attained. If you have similar needs then Kara @ Bizwrite b2bcasestudies is your solution. She is super professional and has really become an asset to our organization. More than simply a go-to resource, she is an extension of our public relations and marketing dept.

Kristen Ortwerth
CMO for B2B Software & Tech
March 9, 2019, Kristen was a client of Kara’s

Kara has worked on multiple case studies for us over the course of several years, and for each, she has shown a remarkable gift for grasping our technology solutions, the key benefits to our customers, and the return that they get on their investment. Kara is so much more than just a writer — she is a turnkey specialist who helps you from the get-go, lining up the customer interview, working through revisions, and getting final clearance for publication. I know that I can always turn to her and get an outstanding result!

Desmond Liao
Marketing at MailChannels / B2B Marketing / SaaS Enthusiast
January 26, 2022, Desmond was a client of Kara’s

Kara worked with MailChannels on high-profile case study project with a tight timeline. She Interviewed our customer and wrote a case study that captured the spirit of their organization and the results achieved with our solution. I wouldn’t hesitate to recommend Kara to other B2B companies looking for a content partner.

Timothy Pintar
Digital Marketing | Growth Marketer | B2B | Demand Generation | Health & Fitness Enthusiast
January 27, 2022, Kara was a client of Timothy’s

Knowledgeable. Timely. Friendly. Without a doubt, you can tell Kara cares deeply about her work. She will guide you though the process from beginning to end, take the time to understand your industry and has a dialed-in approach to delivering great tech oriented and branded content your buyers will care about. Thank Kara for all your help!

Paul Wright
President & CEO at GoEasyCare.
January 27, 2022, Paul was a client of Kara’s

I would highly recommend Kara to write case studies. We have used Kara multiple times to write case studies for our customers and she always goes above and beyond in her level of professionalism and quality. She handles the entire process for us from initial interview with our customer right through to completed case study. It saves us a lot of time, provides our customers with a professional process they are happy to support and delivers a product we would have a hard time matching. Thanks again Kara.

Mike Skrypnek
CEO & Founder, Grow Get Give Coaching. Catalyst. Entrepreneur Coach. Int’l #1 Bestselling Author. Keynote Speaker. Philanthropic Guide & Business Strategist.
October 30, 2014, Mike was a client of Kara’s

I have worked with Kara on a project that was both important to me and of critical service to people who need guidance in legacy giving. Her professional and insightful approach to this writing project helped pull together all the important information we needed to get it done. Working with Kara, I know things I share will be heard, Kara will work to understand my needs and effectively incorporate this into implementation. I recommend her to anyone who is interested in working with Kara.