Kara, a business journalist, B2B case study specialist and content writer, understands your prospects and your customers.
Kara has 30+ years of experience working with magazines and corporations in a wide range of industries, including IT, manufacturing, SAAS, real estate, technology, B2B purchasing and logistics.
Since graduating from Ryerson University’s journalism program in the 1980s, Kara has done thousands of interviews and written thousands of articles and B2B case studies.
B2B Case Studies – Peer Reviews – Customer Testimonials
She knows executives, senior leaders and managers rely on peer reviews, including case studies, when assessing products and services. Effective case studies read like newspaper and magazine articles in which customers tell prospects how your company’s products and services addressed their challenges. As importantly, they also highlight the tangible results (i.e. reduced costs, improved quality, enhanced customer satisfaction, improved turnaround, slashed downtime, decreased rejects, ensured compliance and more).
Use Kara’s editorial expertise and journalism experience (research, interviewing and storytelling skills) to let your customers make the case for your company.
A life-long learner, Kara is taking George Brown College’s Social Media Marketing program, and recently completed the Digital Marketing and SEO courses. She has also continued to learn with the Professional Writers Association of Canada (PWAC), now the Canadian Freelance Guild, the Editors’ Association of Canada (EAC) and International Association of Business Communicators (IABC).