Business Journalist – B2B Case Study Writer
Kara Kuryllowicz is a business journalist and B2B case study writer with 30+ years of experience writing for magazines and clients in a wide range of industries, including IT, manufacturing, SAAS, real estate and technology.
Prospects want case studies that are quick and easy to read. They want to be entertained and informed. They need to believe what your customers are telling them about your company, products and services. The best B2B case studies function as peer reviews and customer testimonials – albeit professionally written.
Kara graduated from Ryerson University’s journalism program in the 1980s. Since then, she’s done thousands of interviews and written an equal number of articles and B2B case studies.
Use Kara’s editorial expertise and journalism experience to tell your prospects how your company will make their business better.
Kara is bilingual, speaking and writing English and French fluently. After graduating from Ryerson University’s Journalism program, she completed the university’s Writing for the Internet course and is currently working through George Brown College’s Social Media Marketing program, recently completing the Digital Marketing and SEO courses. While living in Paris, France in 2005, Kara graduated from the Cours de Langue et Civilisation Francaises de La Sorbonne, La Sorbonne, Paris, France.
A believer in life-long learning, Kara has also attended a variety of writing and editing seminars offered by the Professional Writers Association of Canada (PWAC), Editors’ Association of Canada (EAC) and International Association of Business Communicators (IABC).