How do B2B case studies educate and influence B2B buyers to help close sales?
B2B case studies are essentially 10 to 15-paragraph customer testimonials that are all about how your products/services solved these customers’ pain points and challenges.
Demand Gen’s 2018 survey asked B2B buyers to rate the criteria they use to evaluate solution providers:
- solving pain points, features/functionality, deployment time/ease of use, pricing (71 – 77%)
- reviews, experience, knowledge of their company, insights into their problems (62 – 65%)
- case studies on vendors’ websites (62%)
That’s exactly what good B2B case studies do!
Now you know why your sales reps, websites and newsletters need B2B case studies right now!
I’m an SAAS B2B case study specialist and regularly write for multiple industries.
Call me today!