How do B2B case studies educate and influence B2B buyers to help close sales?

B2B case studies are essentially 10 to 15-paragraph peer reviews or customer testimonials that are all about how your products/services solved these customers’ pain points and challenges. Prospects believe what your customers say about your company, products and services in B2B case studies because they’re written like magazine articles. Use professional writers with journalism experience to conduct the interviews and write the case study text and they will tell a credible, real-life story using every-day language.

Demand Gen’s 2018 survey asked B2B buyers to rate the criteria they use to evaluate solution providers:

Very important/important:

  • solving pain points, features/functionality, deployment time/ease of use, pricing (71 – 77%)
  • reviews, experience, knowledge of their company, insights into their problems (62 – 65%)
  • case studies on vendors’ websites (62%)

That’s exactly what good B2B case studies do!

Your prospects want to read your B2B case studies so call (416-465-7466) or email me ( today and use my editorial expertise and  journalism experience to develop your B2B case studies today.

Your sales reps, websites and newsletters need B2B case studies to close sales!

Call Kara 416-465-7466

B2B case studies are essentially peer reviews.

Email Kara

About Kara

For more than 20 years, B2B case study writer and B2B journalist Kara has been telling true stories about real people at actual companies to inform, educate and ultimately influence a company’s prospects to make the sale.
The focus is always on the most measurable, relevant benefits and ROIs experienced by the customer as a result of investing in a specific company’s products and services to address their day-to-day business challenges.

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Kara interviews your company’s customer(s), selects the most compelling, pertinent quotes, information and statistics and writes your B2B case study. To ensure you maximize the results of your B2B case study, she’ll also create sales and marketing collateral: social media posts, a PowerPoint presentation, speech, newsletter, email announcement, press release, blog post and/or magazine article.

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To date, her B2B case studies have focused on automotive and fleet, materials management and distribution, ERP, plastics, manufacturing, construction and more.
Kara leverages her business experience and B2B journalistic skills to tell the story behind your client’s challenges and how your company’s products and services mitigated or eliminated that pain to deliver measurable, tangible ROIs as well as soft benefits.

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We wanted to showcase the quantifiable benefits our customers experienced after committing to our plastics-specific ERP solution. Kara uses her B2B case study writing and B2B journalism expertise to create credible, relevant, results-oriented B2B case studies.

Rick Dunne, Partner/Director, CyFrame