Smart questions people like you have asked before outsourcing their case studies to a specialist like Kara.

It depends on how well your sales and marketing teams use the case study as much as the quality of the case study. If that case study languishes in a computer file, it’s NOT working for you. Use case studies at seminars, trade shows and conferences. Promote your case studies in blog posts, podcasts, social media posts and via press releases and newsletters.

Make sure your sales team consistently references your case studies in email, text and phone conversations. Track the analytics to see which case studies get the most attention and take the appropriate action. USE your case studies and extend their reach or you’ve wasted your marketing budget.

Prospects who read your case studies are short of time so the critical information must be at the top:

  • Challenges
  • Solution
  • RESULTS (e.g. 30% drop in operating costs, 10% increase in profits, the 24-hour ROI)

Prospects can be skeptical so case studies keep it real with:

  • customers’ company names and their employees’ actual names and titles
  • employees’ quotes and comments
  • anecdotes and examples

Make your case studies stand out on your web site!

  1. Make case studies accessible in your main menu
  2. Make sure case studies have their own tab on your menu
  3. DO NOT HIDE them in Resources, Media, Testimonials, News, Press etc.
  • Talk about them on sales calls
  • Promote your case studies on social (e.g. Twitter, LinkedIn, Facebook) and via newsletters, press releases, speeches, presentations, webinars and more
  • Ensure your sales team is equipped to use them with prospects
In most cases, we can’t get all of the relevant information into 500 to 700 words. Go much longer than 1,400 words and prospects are less likely to read your case studies – regardless of how compelling your content might be – because they simply don’t have the time.
Turnaround time is typically 5 to 10 working days – it depends on the client and their customer’s availability and response times as well as Kara’s previous commitments and schedule.

YES!!!!!!!!!!!! If your case study looks unprofessional or boring – prospects will barely glance at it – let alone read it. Design is critical! People see it before they read it.

  • CRISP, colorful logos and photos (ideally with people)
  • Logical layout and flow
  • White space, headlines, subheads, decks, and lists with bullets add visual interest and break up the text.
  • Here are some samples.
  • Rewriting the case study after hiring a professional writer
  • Posting, publishing and sharing case studies with factual, grammar and spelling errors as well as typos
  • Featuring customers’ who haven’t used the product or service long enough to have achieved measurable, tangible results
  • Highlighting customers who do not reflect the type of prospects you would like to attract
  • Using overly promotional language and making over-the-top claims that reduce the case studies’ credibility
  • Not including or making good use of quotes from customers
  • Poor quality photos and images (fuzzy, irrelevant, boring, ugly)