Why B2B Case Studies?

When your prospects want to know more about your products and services, who will they believe?

Your sales team or your customers?

That’s a no-brainer – your customers!

Here’s why: Your customers are more objective than your sales team and their perspective is more relevant because it’s based on their experiences as real-life users.

In a B2B case study, customers talk about their first-hand experience with your company and your products/services.

Prospects keep reading and believe what your customers are saying because:

Quantifiable and anecdotal results are attributed to real companies and real people
Prospects can relate to the stories, insights and pain points your customers are sharing
Prospects identify with the solutions and results
Plain simple language is more believable than over-the-top claims and jargon

And according to Demand Gen’s 2020 Content Preferences Study, B2B buyers increasingly look for credible “show-and-tell” experiences to drive their buying decisions:

54% engage with case studies during the buying process
51% emphasize the trustworthiness of the source
39% get more content from social/peers
40% and 39% use case studies for mid- and late-stage research
31% will register (provide contact info) to access a case study
29% consider case studies the most valuable content for researching B2B purchases

Rick Dunne
Specialized in helping plastics processors improve production efficiency & profitability through industry specific ERP
September 26, 2014, Rick was a client of Kara’s

We needed great content and wanted to showcase our company’s success through customers’ own experience and quantifiable benefits they attained. If you have similar needs then Kara @ Bizwrite b2bcasestudies is your solution. She is super professional and has really become an asset to our organization. More than simply a go-to resource, she is an extension of our public relations and marketing dept.

Timothy Pintar
Digital Marketing | Growth Marketer | B2B | Demand Generation | Health & Fitness Enthusiast
January 27, 2022, Kara was a client of Timothy’s

Knowledgeable. Timely. Friendly. Without a doubt, you can tell Kara cares deeply about her work. She will guide you though the process from beginning to end, take the time to understand your industry and has a dialed-in approach to delivering great tech oriented and branded content your buyers will care about. Thank Kara for all your help!

Joan D. Miller
Marketing consultant for private equity, financial services, and professional services firms
December 13, 2021, Joan D. was a client of Kara’s

First and foremost, Kara is a delight to work with and truly understands what you want to get across in your case study. If you are working with a difficult internal client, so much the better. Kara is very professional — she gets the job done. And very well, I should add! She presents case studies in a compelling way. Joan Miller, formerly of RHR International

Kristen Ortwerth
CMO for B2B Software & Tech
March 9, 2019, Kristen was a client of Kara’s

Kara has worked on multiple case studies for us over the course of several years, and for each, she has shown a remarkable gift for grasping our technology solutions, the key benefits to our customers, and the return that they get on their investment. Kara is so much more than just a writer — she is a turnkey specialist who helps you from the get-go, lining up the customer interview, working through revisions, and getting final clearance for publication. I know that I can always turn to her and get an outstanding result!

Paul Wright
President & CEO at GoEasyCare.
January 27, 2022, Paul was a client of Kara’s

I would highly recommend Kara to write case studies. We have used Kara multiple times to write case studies for our customers and she always goes above and beyond in her level of professionalism and quality. She handles the entire process for us from initial interview with our customer right through to completed case study. It saves us a lot of time, provides our customers with a professional process they are happy to support and delivers a product we would have a hard time matching. Thanks again Kara.

Mike Skrypnek
CEO & Founder, Grow Get Give Coaching. Catalyst. Entrepreneur Coach. Int’l #1 Bestselling Author. Keynote Speaker. Philanthropic Guide & Business Strategist.
October 30, 2014, Mike was a client of Kara’s

I have worked with Kara on a project that was both important to me and of critical service to people who need guidance in legacy giving. Her professional and insightful approach to this writing project helped pull together all the important information we needed to get it done. Working with Kara, I know things I share will be heard, Kara will work to understand my needs and effectively incorporate this into implementation. I recommend her to anyone who is interested in working with Kara.

Desmond Liao
Marketing at MailChannels / B2B Marketing / SaaS Enthusiast
January 26, 2022, Desmond was a client of Kara’s

Kara worked with MailChannels on high-profile case study project with a tight timeline. She Interviewed our customer and wrote a case study that captured the spirit of their organization and the results achieved with our solution. I wouldn’t hesitate to recommend Kara to other B2B companies looking for a content partner.