7 April 2020

Kara’s Clients Share Their Case Study Tips & Strategies!

By |2020-04-07T12:37:17-05:00April 7th, 2020|Uncategorized|

Right now, I need a break from thinking, reading and worrying about COVID19 – you probably do too! Fortunately, my brain is getting busy with B2B case studies as new and existing clients launch their next round of marketing content. Last week, in phone and email chats, they raised a number of great points and [...]

15 January 2018

Great Design Maximizes Your B2B Case Studies’ Visual Appeal & Readability

By |2018-01-12T15:41:46-05:00January 15th, 2018|Influence, Layout/Format, Readability|

Prospects need to read your B2B case studies to find out how your products and services addressed your customers' challenges and delivered measurable results. Your B2B case study design must be  visually appealing to attract and keep a prospect's attention. A well-organized, logical design also enhances readability and the easier it is to [...]