Industry Expertise

Over the years, Kara has written B2B case studies and case study-style articles for a wide variety of clients and publications across a range of sectors and industries, such as automotive and fleet, materials management and distribution, ERP, plastics, manufacturing, construction and more.

As your B2B case study writer, Kara has the business experience and journalistic skills that allow her to focus on what’s most relevant when telling the story behind your client’s challenges and how your products and services mitigated or eliminated that pain.


Kara is familiar with the following industries

  • Business Information Group
  • CHEP
  • CyFrame
  • Dormer (D World)
  • Fleet Magazine
  • MM&D – Canada’s Supply Chain Magazine
  • Ryerson University (Ted Rogers School of Management)
  • Food and beverage production/manufacturing
  • Automotive & Fleet
  • Plastics
  • ERP
  • Small- to medium-size business
  • Residential and commercial real estate
  • Manufacturing
  • Human resources and employment
  • Construction, renovation and contracting
  • Pulp and paper
  • Entrepreneurship

I’ve never worked with someone so passionate, creative, and determined. Kara helped the Ted Rogers School of Management develop a multi-page case study for the Ted Rogers Memorial Conference and our staff and students were highly pleased with her results. Reliable, easy to work with and committed to getting the job done.

Hussein Kermally, Group Head, Smart Solutions, Ryerson University (now with Telus)