Don’t expect them to read through two, three and four pages of content to find what they need. If they don’t, and most won’t, your B2B case study becomes the waste of a valuable resource.
Customer Profile: Help your prospects see the similarities between your customer and their own companies. They want proof you know and understand their industries and regularly provide solutions and results to organizations just like theirs.
Challenges, solutions and results/benefits: Show your prospects that your existing customers faced similar challenges or pains, received effective and viable solutions from your company and realized tangible results and soft benefits.