Second Most Influential Content in Purchase Process

Eccolo Media and Sprocket Media’s 2014 B2B Technology Content Survey Report found that case studies rank as the second most influential content type in the purchase process for small businesses and large enterprises. In their 2015 survey, they discovered 42% of respondents consumed case studies/success stories as well as product brochures/data sheets, email, white papers, competitive vendor worksheets to evaluate purchases.

By | 2016-08-02T17:27:35+00:00 June 12th, 2016|Close Sales|0 Comments

About the Author:

Leave A Comment