B2B Buyers Want Referrals & Recommendations

When seeking new products, services and providers, B2B decision makers tend to ask peers and colleagues for referrals and recommendations, then complement that information with their own research turning to everything from industry associations to search engines. Once they’ve identified the options, they look to third-party reviews which often include content such as case studies.

By | 2016-08-02T17:26:47+00:00 June 13th, 2016|Close Sales|0 Comments

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