B2B Buyers Most Influenced by Word-of-Mouth

Hawkeye’s new B2B Buyer Journey Research survey discovered B2B buyers still say that word-of-mouth is the most influential purchasing driver for complex products across all channels. It also indicated that case studies and testimonials were cited by 77% and 71% of respondents as most important in both the awareness and evaluation stages of the process by B2B decision makers. Evidently, case studies are seen as an objective referral from knowledgeable third parties.

By | 2016-11-08T17:20:07+00:00 June 15th, 2016|Close Sales|0 Comments

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