B2B case studies help close sales because they tell true stories about real people at actual companies to inform, educate and ultimately influence your prospects.
Effective B2B case studies look at how your company’s products and/or services solved your customers’ problems and spotlight the most measurable, relevant benefits and ROIs. That’s exactly what prospects want to know before making a significant operational commitment and financial investment in your company’s products or services.
Successful B2B case studies are written in an objective, credible newspaper- or magazine-style tone with a focus on facts and quotes from your customers, while resolutely avoiding bold, sweeping, over-the-top statements and claims.
B2B case studies make good business sense because the information used in B2B case studies can and should be leveraged in sales and marketing collateral such as social media posts, a PowerPoint presentation, speech, newsletter, email announcement, press release, blog post and/or magazine article.
For more than 20 years, B2B case study writer and B2B journalist Kara has been telling true stories about real people at actual companies to inform, educate and ultimately influence a company’s prospects to make the sale.
The focus is always on the most measurable, relevant benefits and ROIs experienced by the customer as a result of investing in a specific company’s products and services to address their day-to-day business challenges.
Kara interviews your company’s customer(s), selects the most compelling, pertinent quotes, information and statistics and writes your B2B case study. To ensure you maximize the results of your B2B case study, she’ll also create sales and marketing collateral: social media posts, a PowerPoint presentation, speech, newsletter, email announcement, press release, blog post and/or magazine article.
To date, her B2B case studies have focused on automotive and fleet, materials management and distribution, ERP, plastics, manufacturing, construction and more.
Kara leverages her business experience and B2B journalistic skills to tell the story behind your client’s challenges and how your company’s products and services mitigated or eliminated that pain to deliver measurable, tangible ROIs as well as soft benefits.
We wanted to showcase the quantifiable benefits our customers experienced after committing to our plastics-specific ERP solution. Kara uses her B2B case study writing and B2B journalism expertise to create credible, relevant, results-oriented B2B case studies.